With the push to go green, also in micro markets, much has been made of wind power. Media outlets attentive to the wind energy development have focused attention on the industry and many homeowners have followed suit.
The emergence of many upstart wind companies has advertisers scrambling to gain the attention of would-be consumers in a relatively new market. To this point, advertising has focused mostly on a maximum “output figure.” This to a certain extent has confused consumers, many of which being new to wind energy.
To further confuse matters most companies are purposefully inflating these figures in an apparently deliberate attempt to mislead consumers. In our opinion, the maximum output figures of a wind generator most people are focusing on does very little to describe the efficiency of a particular unit.
That figure does little to relay a conceptual idea to the customer that is useful in making a decision on purchasing a wind generator. Maximum output figures of wind generators in many cases give a snapshot of an expected output at a given moment at the peak of a power curve.